During a move, homeowners will often plan ahead for new expenses for both relocation costs and purchases to establish their new household. These consumers may have a wide range of financial needs, for example: finding a new bank, taking out a personal loan, opening a new line of credit, and working with a financial advisor to keep them on track.

As pre‑movers start closely reviewing their finances in preparation of buying a new home, they may start comparing banks and other financial institutions to find the right services and most competitive offers. As a financial institution, this timeframe is crucial to market to customers and bring new clients into your funnel.

Ready to take advantage of data‑driven direct mail?


Our pre‑mover lead lists for banks and financial institutions are updated daily with 95% of U.S. addresses on the market, verified homeowner information, and relevant market insights. Use these insights to build your sophisticated direct mail campaign and reach consumers at each milestone.

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